Why I hit pause on my Big Fancy Six Figure Coaching Business to freelance + make art

If there's one thing about me, it's that I'll always do the thing I'm not supposed to

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The closer I get to 40 (a little over a year away), the more I keep to myself.

About a year and a half ago, I started valuing my own privacy a LOT more. I started viewing social media as an occasionally useful and fun tool, rather than an endless social gathering. I began to question whether or not I wanted to spend my entire life, as well as the energy of everything I was building creatively and financially, online (turned out, I didn’t).

I also learned quite a few lessons about the energetic power of privacy and keeping things to oneself.

As a witch, I was familiar with the power of the tenet “to be silent” from the Witches’ Pyramid (the concept of which originates in 1800s French occultism and is by no means universally acknowledged or practiced by all witches). I was always intrigued by this concept as an always evolving, super open, unafraid of oversharing witch babe with a noticeable Gemini ascendent (meaning, I am definitely never silent).

My understanding of this concept is twofold. First, creative change (which is, essentially, what witchcraft is) requires time and space to take form. Allowing those things to be shaped by time and space can often happen more freely when the pressure of external perception is guarded from. Second, it’s a lot easier to be affected by other people’s nonsense (or, as we say more kindly in the world of personal development, their Limiting Beliefs) in these early stages of change taking form, and keeping things to oneself can allow one to shift and evolve without the scrutiny and opinions of others.

My successful, sought-after, and much-copied coaching business (I use these adjectives not to brag or accuse, but simply to provide context of where I was) has been in evolution semi-publicly over this time. If you know me from the internet pre-Substack, you may have noticed this. I’ve been around less. I’ve been doing the online coach things…(almost) not at all. My Instagram has been more local events, roller skating, and pumpkin carving than teaching you how to actually make money in your weirdo (this is a compliment), super niche, creative and/or spiritual business (if you didn’t know, this is what I was known for in the coaching world previously).

Why?

Because my coaching business had turned into a prison. And I needed time outside of the public eye to figure out what was next.